If you make the biggest buy (in ETH) you become the Spartan, and collect 3% fees (in ETH) the same way marketing does. If someone beats your record in ETH, they become Spartan. If you sell while Spartan, the marketing wallet becomes Spartan and the record is reset to 0. If you sell any tokens at all at any point you can never be Spartan again. Every 60 minutes (default) the Spartan is reset. Spartan is set via biggest buy in ETH. There are no punishments other than disallowing sellers to be the Spartan